Wedge
throwing
connecting
scrapping
sun-dried
painting
glaze
kiln
Key step of making a ceramic in Jingdezhen
The creation process of a ceramic include many complex step. Each steps work different fuction to create the final veriety beautiful ceramic in Jingdezhen.
sculpted
modeling by stamping
Current experience step
interview
Do you know anything about the style and workmanship of Jingdezhen products?
“I don't know much about it, only that the materials are mostly pottery, porcelain, glass and other products related to porcelain. There are imitation of the style of the old process, there are also modern style products.”
over 35 yrs.
18-35 Yrs.
“I don't know much about the specific process, just what steps are needed to use the turntable. But the ceramic process in Jingdezhen is supposed to be quite complicated, and I am curious about what it is exactly like.”
under 18 yrs.
“Jingdezhen porcelain is as white as jade, as bright as a mirror, as thin as paper, and as sound as chime, it is definitely inseparable from its special craft, and I hope to see it personally one day.”
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BACKGROUND
Insights
Based on the user research feedback, most people have an interest in Jingdezhen but they have no chance to go there to visit.
Attitude of Jingdezhen
Most people whether they have been to Jingdezhen or not, are mainly interested in the craft of ceramic in Jingdezhen. However, people have just a little chance to go into the work studio and learn the craft skill.
Existing Problem
There’s a huge difference between the local experience and the online information. The real situation is not as good as the information people post on the internet.
Online & Offline Gap
Location
Jingdezhen Royal Kiln Museum
Jingdezhen Royal Kiln Museum is a typical place for visiter to study the history of Jingdezhen traditional ceramic. There are some broken ceramic pieces exhibited in the museum to show the original look of the ceramic. The repair of traditional ceramic is an essential part of the Jingdezhen Royal Kiln Museum.
Use the experience system to let people understand the real Jingdezhen traditional ceramic craft, so that this craft will be passed on, and not let it be negatively affected by modern development.
Opportunity: